Privacy Policy

WILÉA AB

Last updated: October 1, 2026

This privacy policy describes how WILÉA AB (“we”, “us”, “our”) collects, uses, and shares your personal data when you visit our website, shop with us, or otherwise contact us (collectively, the “Services”). By “you” and “your,” we mean you as a user of the Services—whether you are a customer, a visitor to the website, or someone else whose data we process under this policy.

Please read this policy carefully. By using the Services, you agree that we collect, use, and share your data as described below. If you do not agree to this policy, please do not use the Services.

Changes to the Policy

We may update this policy from time to time, for example, to reflect changes in our practices or for legal reasons. We will publish the updated version on the website and update the “last updated” date.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal data about you from several different sources, as described below. The information we collect depends on how you interact with us. In addition to the purposes described below, we may use the data to communicate with you, provide the Services, fulfill legal obligations, and protect the Services, ourselves, and our users.

Personal Data We Collect

The type of personal data we receive depends on how you use the website and the Services.

Information You Provide Directly to Us

Contact information, such as your name, address, phone number, and email address
Order information, such as your name, billing and shipping addresses, payment confirmation, email address, and phone number
Account information, such as your username, password, and security questions
Information about your shopping behavior, such as what you view, add to your cart, or save to a wishlist
Information you share when you contact our customer service

Some features require you to provide certain information to use them. If you choose not to provide this information, it may limit what you can do on the website.

Information We Collect via Cookies

We automatically collect information about how you interact with the Services (“usage data”) through cookies, pixels, and similar technologies. This may include device and browser information, network data, your IP address, and other information about how you use the website.

Information We Receive from Third Parties

We may also receive information about you from third parties, such as:

Suppliers that support our website and Services, such as Shopify
Payment providers that collect payment information (e.g., card or account details, billing address) to process your purchases
Marketing and analytics partners that help us show you relevant advertising and measure results

All information we receive from third parties is handled in accordance with this policy.

How We Use Your Personal Data

Deliver products and Services—to process payments, send orders, handle returns/exchanges, manage your account, and enable reviews
Marketing—to send marketing communications by email, SMS, or mail, and show you relevant advertising
Security and fraud prevention—to detect and prevent illegal or harmful activity
Customer communication—to provide customer support and improve our Services

Cookies

Like most websites, we use cookies. Learn more about Shopify’s cookies at shopify.com/legal/cookies.

Cookies help us operate and improve the website, remember your settings, perform analytics, and personalize your experience. You can block or delete cookies in your browser, but doing so may affect how the Services work for you.

How We Share Your Personal Data

We may share your personal data with third parties in certain circumstances, such as:

Suppliers (IT, payment processing, logistics, analytics, cloud storage)
Business and marketing partners (including Shopify)
When you consent (e.g., by linking to social media or providing referrals)

We do not sell sensitive personal data to create profiles about you.

Content You Share Publicly

If you publish reviews or other content through the Services, it may become publicly visible. We cannot control how others use information you choose to make public.

SMS Marketing

We respect your privacy and the data you consent to share in connection with our SMS marketing. We use the data to send order updates (including reminders about incomplete purchases), marketing offers, and transaction-related messages, such as review requests.

Consent and data related to SMS communications are not shared with third parties, except with the suppliers required to send the SMS communications themselves.

Our website uses cookies to keep track of what you have added to your cart, including whether you have abandoned a purchase. This information is used to determine when we should send you an SMS reminder.

Third-Party Links

The website may contain links to third-party websites. We are not responsible for their practices or policies—please read their own privacy policy before sharing information with them.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal data from anyone under 16 years of age. If you believe that a child has provided us with data, please contact us and we will remove it.

Security and Storage

No system is completely secure, and we cannot guarantee absolute security. Do not share sensitive information through insecure channels. We retain your personal data for as long as necessary to provide the Services, fulfill legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on where you live, you may have the right to:

Know what data we have about you
Request that we delete your data
Request that we correct inaccurate data
Receive your data in a portable format
Object to us sharing your data for targeted marketing
Restrict processing or withdraw consent
Lodge a complaint if we deny your request

We will not discriminate against you for exercising your rights. We may need to verify your identity before we process a request.

Complaints

If you are dissatisfied with how we handle your data, please contact us directly. You also have the right to contact your local supervisory authority—in Sweden, this is the Swedish Authority for Privacy Protection (IMY).

International Transfers

We may transfer your data to countries outside your home country, including the United States. When transferring data from the EU/EEA, we use the European Commission’s standard contractual clauses or other approved safeguards, unless the recipient country is already assessed as providing an adequate level of protection.

Contact

If you have questions about this policy or wish to exercise your rights, contact us at kundtjanst@wilea.se.